Over the following 35 years since the signing of the James Bay Northern Quebec Agreement (JBNQA), the Cree Nation has continued to assert their rights and maintain a vibrant culture and society. Although the implementation of the JBNQA was and continues to be a work in progress, Cree communities have flourished and are now a powerful economic and political force in the James Bay, Quebec and Canada. Born and raised in Waskaganish and on the land, Billy Diamond is a celebrated Cree leader that promoted and asserted Cree rights throughout his life. His impact on Aboriginal rights worldwide is undeniable having participated in the drafting of International Labour Office Convention 107, the Indigenous and Traibal Populations Convention which resulted in Convention 169 and ultimately the UN Declaration on the Rights of Indigenous Peoples. He created Air Creebec, Cree Construction Company Limited, and Cree Yamaha Motors propelling the Cree Nation as a powerful economic force.